Fashion, Beauty & Culture Event

Beyond Borders’ Flagship International Project: Milan Loves Seoul

Launched in February 2024, Milan Loves Seoul is Beyond Borders’ flagship project – a platform connecting Made in Italy excellence with Korean creativity and building bridges between Europe and Asia.

Held during Milan Fashion Week and Seoul Fashion Week, the project brings together brands, designers, talents, institutions, media, buyers, and communities through fashion, beauty, lifestyle, design, and immersive experiences.

More than an event, Milan Loves Seoul is a cultural and business platform creating opportunities for brand visibility, international growth, and meaningful collaborations across markets.

After five successful editions, the project continues to grow as a reference point for creative exchange and cross-cultural connections.

Fifth Edition Highlights

5,000+ attendees | 13 fashion designers | 7 fashion shows 40 masterclasses & beauty classes | 6 beauty companies 26 partners | 13 sponsors | 1 live concert
16.5M+ social media reach