Pop -up store
Objective: Create a unique retail experience in Milan connecting Italian fashion and Korean beauty, bringing together emerging brands and introducing new lifestyle trends to an international audience.
Activation:
Dates & Location: May 14 – June 14, Milan.
Experience: A one-month pop-up store featuring 4 K-beauty retailers, 6 Italian fashion brands, and 2 Korean fashion brands, creating a curated environment dedicated to fashion, beauty, and cross-cultural discovery.
Services Managed: Full project management, including concept development, brand coordination, partnership management, logistics, communication, operations, and on-site execution.
Result:
A successful retail activation that strengthened the connection between Italian and Korean creative industries, providing brands with increased visibility, direct engagement with new audiences, and opportunities for future international collaborations.
