Press Day
Objective:
Create an exclusive K-Beauty experience in Milan during Milan Beauty Week 2025, connecting Korean beauty brands with Italian media, influencers, and industry professionals.
Activation:
Dates & Location: September 2025, Milan.
Experience: A two-day, invitation-only event dedicated to press, influencers, and buyers, featuring 3 K-Beauty partners representing 6 Korean beauty brands, beauty classes, Beauty Talks, and a Korean cooking demonstration showcasing Korean lifestyle and culture. Services Managed: Event concept and coordination, brand management, guest scouting and invitations, influencer and press relations, event production, and on-site management.
Result:
A successful brand experience that increased awareness of Korean beauty in the Italian market and created valuable connections between Korean brands and key local stakeholders.
3 K-Beauty partners (6 Korean beauty brands showcased) 6 Beauty Classes for influencer & press
4 Beauty Talks
1 Korean cooking demonstration
