K-Brand Glow Week

Objective:
Support K-Brand Glow Week, a Korean government-promoted event, by increasing its visibility in the Italian market and fostering connections between Korean brands and key industry stakeholders.

Activation:
Dates & Location: June 12–13, The St. Regis Rome, Italy.
Experience: A two-day B2B and B2C showcase featuring Korean beauty, fashion, and lifestyle brands.
Services Managed: Buyer and distributor scouting and invitations, influencer and press relations, creation and management of the event’s dedicated Instagram account, press release distribution to Italian media, and full photo and video production throughout the event.

Result:
1,000+ visitors attended the event
30 influencers participated
22 buyers & distributors engaged
10 features in Italian media
110 Instagram Stories | 6 Instagram Reels | 4 Instagram Posts