Pop -up store
Objective:
Create a cross-cultural retail experience in Seoul, introducing Italian fashion brands to the Korean market while fostering connections between Italian and Korean creative communities.
Activation:
Dates & Location: Two-week pop-up store, Seoul, South Korea. Experience: A curated retail space featuring 5 Italian fashion brands and 3 Korean fashion brands, creating a platform for cultural exchange, brand discovery, and international collaboration. Throughout the pop-up, we organized exclusive activities and brand experiences, including networking aperitifs, special activations, and hairstyling sessions in collaboration with our brand partners.
Services Managed: Full project management, including concept development, brand coordination, partner management, event programming, logistics, communication, and on-site execution.
Result:
A successful international activation that increased the visibility of Italian fashion brands in the Korean market, engaged local audiences, and created meaningful connections between European and Korean fashion ecosystems.
